Thesis: The Economic Value of Celebrity Endorsement in South Korea: A Stock Market Perspective.
Korea University Business School (KUBS) is a prestigious and renowned institution located in Seoul, South Korea. Known for its strong academic programs, cutting-edge research, and a vibrant campus life, KUBS offers students an unparalleled educational experience. The school boasts state-of-the-art facilities, experienced and dedicated faculty members, and a diverse student body hailing from various backgrounds and cultures.
As a student at KUBS, I have chosen to specialize in AI-based marketing research, with a particular focus on recommendation algorithms and advertising image analysis using computer vision technology. This interdisciplinary field combines the power of artificial intelligence, data science, and marketing to create innovative solutions for businesses and consumers alike.
In my studies, I explore how recommendation algorithms can personalize the user experience by analyzing user behavior, preferences, and other contextual information to suggest relevant products or content. These algorithms play a crucial role in e-commerce, entertainment, and various other industries, helping businesses to better understand and cater to their customers' needs.
Additionally, I am passionate about advertising image analysis, which involves using computer vision technology to analyze and interpret visual elements in advertisements. By extracting valuable insights from ad images, marketers can optimize their campaigns, improve ad performance, and better target their audience.
Throughout my time at Korea University Business School, I have been fortunate to learn from exceptional professors, collaborate with talented peers, and participate in exciting research projects. The school has not only provided me with a solid foundation in business and marketing principles but also introduced me to the fascinating world of AI and its applications in the marketing domain.
As I continue my academic journey, I am eager to delve deeper into the field of AI-based marketing research and contribute to the development of innovative solutions that can revolutionize the way businesses and consumers interact.
